Hasbro debuts Transformers x Sonic the Hedgehog action figures
Sonic the Hedgehog and Transformers are united for a special line of Sonic-themed Transformers action figures.
The five-inch action figures convert from robot to alt mode and feature accurate deco and details. The Blue Booster figure converts between robot and car mode in 27 steps, while the Wingtail figure converts in 32 steps.
The figures come with accessories including a ring shield and jewel accessories for the Blue Booster figure, and a detachable engine thruster that becomes a blaster for the Wingtail figure.
The range will be available for pre-order from December 10th exclusively at Target, with limited quantities available on Hasbro Pulse.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
Philanthropist Alan Hassenfeld – former CEO of Hasbro – has died. He was 76
“Alan created a legacy that will inspire us always.” Industry loses beloved figure, Alan Hassenfeld.
Bubblegum Stuff debuts brand refresh
“We’re delivering a brand that’s brave, bold and brilliantly positioned for today’s playful gift shopper,” said Courtney Wood, Founder of Bubblegum Stuff.
Jon M. Chu to direct live-action Hot Wheels movie
“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.
Brand Licensing Europe’s online Event Planner opens to visitors
“The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules,” said Laura Freedman-Dagg, Head of Retail at BLE.
Helvetiq teams with Asmodee to bring Steffen Spiele titles to the US
“We see growing demand for elegant, small-format games, and Steffen Spiele fills that niche perfectly,” said Julien Sharp, Country Manager at Asmodee US.
Ellie Dix, April Mitchell, Serena Fadlun and more among Inventor nominees for WiT’s Wonder Women Awards 2025
“The Wonder Women Awards is a reminder that our greatest strength lies in how we uplift and celebrate one another,” said Co-Chairs Nancy Molenda and Deirdre Cross.
Popular Articles
Philanthropist Alan Hassenfeld – former CEO of Hasbro – has died. He was 76
“We've brought diecast thinking to bricks”: Craig Callum – Senior Design Manager for Hot Wheels – talks Mattel Brick Shop
“We knew there was something special here”: Eric Olsen, Tony Serebriany and David Blanchard talk Flip 7
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe