Play Creators Conference

How has Spin Master’s Toy Invention Program at Shenkar helped to create a thriving inventor scene in Israel? What’s the difference between a design course and an toy invention course? And with Spin launching a similar program in Canada last year, what does future international expansion for the course look like?

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that WordWhizz Deej Johnson is posing to Alpha’s Darren Lee Phillipson in this Desert Island Picks interview.

What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.

This panel delves into the good, the bad and the ugly of life as a solo toy inventor; looking at the importance of collaboration, whether companies treat solo creators different from bigger invention studios and what some of the perks of going it alone are.

Celebrating 90 years of Fisher-Price, this panel session features Fisher-Price designers and external inventors discussing why Fisher-Price has thrived for so long, and what the key is to creating great product for the brand.

This panel session delves into why inventors are important to Universal, what’s key to inventing for Universal IP and what opportunities are there to explore within the firm’s portfolio of brands, spanning Jurassic World to Universal Monsters.

Trend Bible founder and CEO Joanna Feeley pinpoints the trends that have accelerated as a direct consequence of the pandemic and shares how inventors and toy firms alike can identify future opportunities to stay resilient and relevant in the face of these unprecedented changes.

Elan Lee – CEO at Exploding Kittens – discusses the origins of the now iconic card game, sheds light on where the idea for the company’s latest game – Poetry for Neanderthals – came from, and his top tips for fuelling creativity.

This ‘Failure is the Key to Success’ session delves into how certain toys – that seemed destined for greatness, but flopped – provided some key lessons that were instrumental to the future success of other toys and games.

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that Word Whizz Deej Johnson is posing to Rich Mazel, Senior Director of Global Product Acquisition at Hasbro, in this Desert Island Picks interview.