Candy brands including PEZ, Smarties and Chupa Chups partner with MGA Entertainment for L.O.L. Surprise! Loves Mini Sweets

MGA Entertainment, Isaac Larian
MGA Entertainment has partnered with sweets brands including PEZ, Chupa Chups and Smarties on a new L.O.L. Surprise! range.

L.O.L. Surprise! Loves Mini Sweets features L.O.L. Surprise! characters decked out in fashions inspired by brands like Hershey’s Kisses, Chupa Chups and PEZ.

“With L.O.L. Surprise! Loves Mini Sweets, we set out to create something truly one-of-a-kind that would spark a touch of nostalgia for parents, collectors and ‘kidults,’ what we call adults who are still kids at heart,” said Isaac Larian, Founder and CEO, MGA Entertainment.

“This collaboration, the largest we’ve done to date, is the latest example of MGA Entertainment’s innovative and creative approach to providing new and exciting products for our loyal and enthusiastic collector community. These hot new collectibles will be too sweet to resist.”

The L.O.L. Surprise! Loves Mini Sweets line-up will be available in three different series: The Classic L.O.L. Surprise! ball, the Surprise-O-Matic capsule and a Deluxe Multi-Pack in two styles and three dolls.

The range is set to hit shelves mid-June in the US, Canada, Australia, Germany and the UK, with additional markets planned in the future.

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