Craft Buddy enjoys stand-out success with Disney 100 Crystal Art sticker album

Craft Buddy, Disney 100, Gary Wadhwani

Craft Buddy has sold 1.6 million units of its Disney 100 Crystal Art Sticker Album range in under 10 months since the product launched.

The sticker album celebrates a century’s worth of iconic Disney characters and spans two SKUS – the Album Starter Pack, which includes the album, and blind bag Sticker Packs, each containing three Crystal Art stickers to make up. Each sticker takes 15 to 25 minutes to complete using the Crystal Art technique, also known as “diamond art” or “diamond painting”.

The D100 Sticker Album has been Craft Buddy’s most-searched item for since it launched last August and has even been a first-page Google hit for searches of “Disney 100”.

“We knew we had a hit on our hands as early as last September when the album’s first print run sold out within weeks,” said Gary Wadhwani, Director at Craft Buddy.

“Since then, we’ve worked incredibly hard to keep up with demand and are staggered to have achieved more than 1.6 million units in sales. It proves the enduring popularity of licensed arts & craft products with consumers of all ages.”

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