Hasbro and Sugarfina launch limited edition of Candy Land containing real sweets

Hasbro, Sugarfina, Candy Land, Scott LaPorta

Hasbro has teamed up with luxury candy brand Sugarfina on a limited edition of Candy Land containing real sweets.

While traveling to the Candy Castle, players will pass by Sugarfina-inspired destinations like the Haunted Cookie House, Sugarfina Boutique and Gummy Bear Clouds.

When players draw a picture card, they can move their pawn along the path to the matching picture to take a piece of candy from the corresponding drawer. Sweets in the game includes lQueen Frostine Pearls, Jolly Gumdrops and Mr. Mint Caramels.

The game also comes with a Strawberry Pink Cloud Chocolate Bar – a strawberry-flavoured white chocolate bar topped with sparkling sugar and pop rocks.

“Putting a spin on whimsy is what Sugarfina is known for,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.

“With this collaboration, we were excited to innovate the beloved childhood game while bringing a new way of candy tasting to grown-ups and children alike.”

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.