Hasbro looks to unearth ‘the next great woman-led mass market toy or game’ with its Women Innovators of Play Challenge

Posted on 12th September 2023 By Billy Langsworthy

Hasbro is looking to find ‘the next great woman-led mass market toy or game’ with the launch of its Women Innovators of Play Challenge.

Open from today until October 12th, individuals who identify as a woman – or lead a team (maximum of five people) and identify as a woman – can submit toy or game ideas to the challenge.

Submitted ideas will be judged on innovation, fun factor and playability, design and aesthetics, mass marketability, and manufacturability. Hasbro’s panel of judges will evaluate the submissions and select the three most promising innovations.

The three winners will be announced in November. Each will receive $10,000, an all-expenses paid trip to Hasbro HQ in Rhode Island for “A Day in the Life” experience and a mentorship session with one of Hasbro’s top women leaders.

“We were blown away by the support and excitement for Hasbro’s Women Innovators of Play event – and now Hasbro is taking this initiative to the next level with our Challenge, which is open to women across 11 countries,” said Tanya Thompson, Senior Director, Inventor Relations and Innovation at Hasbro.

“We know that incredible women innovators are out there and can’t wait to see the submitted toys and games.”

The Challenge is open to anyone 18 years or older who identifies as a woman in the following countries: Australia, Canada (excluding Quebec), France, Germany, Israel, Japan, Hong Kong, New Zealand, Spain, United Kingdom, and USA.

Click here for more details.

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