Just Eat to sell LEGO sets as part of UK-wide trial

Just Eat has partnered with Asda to sell LEGO sets on its platform as part of a UK-wide trial.

The LEGO items will initially be available to buy at five Asda stores in Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross.

To mark the launch, Just Eat is offering up to 50% off selected LEGO toys until November 19th.

“Just Eat continues to evolve its offering to provide our customers with a variety of choices when ordering online; whether that be locally-loved takeaway, dine-in dishes, groceries or even toys,” said Amy Heather, Director of Strategic Accounts at Just Eat.

“With the Christmas season just around the corner, we hope this trial with the LEGO Group will help make festive shopping for parents easier and more convenient. Our goal is to provide our customers with everyday convenience and we are looking forward to unlocking new opportunities with non-food offerings on our platform. ”

An Asda spokesperson added: “Following the success of our ongoing grocery and cafe partnership with Just Eat, we are excited to be able to power this new trial with the LEGO Group, which will offer customers even more choice. We’re looking forward to working with the LEGO Group and Just Eat to make sure customers can order whatever they need, from groceries to Christmas toys, whenever they need them.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger debuts Marshmallow card for Disney Lorcana: Ursula’s Return

The new card features art from Simone Buonfantino.

Fuse promotes Hannah Palfrey to Creative Operations Manager and Client Lead

“I am committed to fostering a culture of innovation and collaboration,” said Palfrey.

Hasbro debuts Play-Doh Pizza Delivery Scooter

The Play-Doh Pizza Delivery Scooter comes with 10 modelling compound colours and 16 pretend accessories

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.