LEGO to launch Animal Crossing sets in 2024

LEGO, Animal Crossing, Simon Kent, Aya Kyogoku

LEGO is launching a range of Animal Crossing sets in March 2024.

The sets have been developed to offer a high level of customisation, with builders able to switch elements between buildings with one simple click. The new sets include Julian’s Birthday Party, Isabelle’s House Visit and Kapp’n’s Island Boat Tour.

“To us, Animal Crossing is all about creativity and roleplay, so bringing that to life in physical form using LEGO bricks and creating new minifigures has been fun for the team” said Simon Kent, Creative Lead and Design Director at the LEGO Group.

“One of the challenges was to make sure that customisation of the sets was simple so builders could experience the freedom they have in the game. Additionally, creating the minifigures to make sure they were accurately representing the characters in the video games was very important for us. We look forward to giving kids the opportunity to play with their favourite characters from Animal Crossing!”

Aya Kyogoku, Game Producer of Nintendo Co., Ltd, added: “The Animal Crossing video game series is about creating a world where you freely build the life you want, and now with LEGO bricks, you can build that world with your own hands in the real world too.

“Putting the sets together is only the beginning. Kids can use the furniture, plants, and more, included with each set, to customise them or even combine multiple sets to create their own village. There are so many different ways kids will be able to express their creativity based on what they like, which can evolve as they grow. We hope that the world of Animal Crossing and its characters, now also in the form of LEGO bricks, can bring smiles to people’s faces by being a part of their day-to-day lives.”

The new LEGO Animal Crossing sets will be available from March 1st 2024.

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