Mariah Carey gets the Barbie treatment

Sips are currency, so when players land on a property, they can buy it with a drink.

“We have great plans ahead to keep Spiel up-to-date and attractive to exhibitors and visitors from all around the world,” said Florian Hess, Managing Director of Merz Verlag.

The three-day showcase will be held from January 21st to 23rd 2025 at Olympia Events in London.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” said Darran Garnham, Chief Egg and CEO of Toikido.

“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.