Mattel expands PlayBack initiative to include Fisher-Price toys

Mattel, PlayBack, Fisher-Price, Pamela Gill-Alabaster, Chuck Scothon
Mattel’s PlayBack initiative – which sees consumers mail their outgrown Mattel toys back to Mattel for recycling– will now include Fisher-Price toys.

Fisher-Price joins Barbie, MEGA and Matchbox brands in the toy takeback scheme.

To participate in the Mattel PlayBack program, consumers can visit, print a free shipping label, and pack and mail their Mattel toys back to Mattel.

The toys collected will be sorted and separated by material type and responsibly processed and recycled. For materials that can’t be repurposed, Mattel will either downcycle those materials into other plastic products or convert them from waste to energy.

“The Mattel PlayBack program has been eagerly received by consumers and has provided tremendous learning specific to the durability and disassembly of our products, which will aid in the future design of products made for the circular economy,” said Pamela Gill-Alabaster, SVP Global Head of Sustainability and Social Impact, Mattel.

“We are also exploring new technologies in plastic processing and recycling, with our longer-term goal to use materials collected through Mattel PlayBack in future toy production.”

Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool, added: “At Fisher-Price, we design toys to be loved, cherished and passed on from one generation to the next. The Mattel PlayBack program, aimed at repurposing these materials into new products and help the environment, now provides parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease on life.”

The initiative supports the company’s goal to achieve 100% recycled, recyclable, or bio-based plastic materials in its products and packaging by 2030.

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.