Fisher-Price

Alex Ries – VP of Marketing at Fisher-Price – talks us through the new range, and how it highlights wood play in a fresh, modern way.

isher-Price Wood is “a line that harkens back to the brand’s very roots”, said Brian Fitzharris, SVP and General Manager at Fisher-Price.

“I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth,” said Fitzharris.

Darth Vader Bot stands over two feet tall.

“We have many, many years of experience in working with inventors from around the world and are very committed to supporting the community through this wonderful opportunity that Mojo Nation has created,” said Fisher-Price’s Nikki Bauman.

Allison Gabbey – Sr. Inventor Relations Associate at Fisher-Price – on why she loves working with new inventors… And the key to a perfect pitch.

Linda Chapman – Director of Product Design for the Baby Gear and Newborn categories at Fisher-Price – on parent-led insights, creative fuel and working with inventors.

The set features three Little People figures styled like E.T., Elliott and Gertie from the 1982 film.

Dom Gubitosi – Director of Product Design, Fisher-Price Infant, Mattel – discusses what makes his career feel meaningful.

“The Mattel PlayBack program, aimed at repurposing these materials into new products and help the environment, now provides parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease on life,” said Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool.