Fisher-Price Wood brings “fresh perspective” to wooden toys

Fisher-Price, Brian Fitzharris, Brittany Smith, Walmart

Fisher-Price has debuted its new all-wooden line, Fisher-Price Wood.

The range features ‘fresh, modern designs that encourage open-ended play’, is designed to last and is made with wood from FSC-certified sources.

“For 94 years, Fisher-Price has been dedicated to helping children have the best possible start in life through innovative, trusted toys that provide hours of fun and enrichment,” said Brian Fitzharris, SVP and General Manager at Fisher-Price.

“With the debut of Fisher-Price Wood – a line that harkens back to the brand’s very roots – we’re bringing a fresh perspective to the timeless appeal of wooden toys that are affordably priced, made from FSC-certified wood, and designed to nourish a child’s creativity and development.”

Fisher-Price Wood is now available exclusively at select Walmart stores and on

Brittany Smith, Vice President of Toys at Walmart, said: “We are excited to be the exclusive retailer for the newest innovation from Fisher-Price. This new assortment is on-trend with what parents are looking for and we’re excited to be able to offer them quality toys at an affordable price.”

The debut Fisher-Price Wood range spans:

• Fisher-Price Wooden Ring Stacker
• Fisher-Price Wooden Activity Triangle,
• Fisher-Pric Pound and Tap Bench Xylophone
• Fisher-Price Wooden Mandala Puzzle
• Fisher-Price Wooden Coffee To Go Set
• Fisher-Price Wooden Toolbox Set
• Fisher-Price Wooden Treehouse Ball Run
• Fisher-Price Wooden Stacking Blocks
• Fisher-Price Stacking Shape Sorter
• Fisher-Price Wooden Music Table

Fisher-Price Wood will also be available at key retailers in Europe and other global markets this fall.

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