Mischievous Wolf Director Andrew Woolnough has passed away

Posted on 19th February 2026 By Billy Langsworthy

Andrew David Woolnough, Mischievous Wolf

Andrew David Woolnough – Chief Imagination Officer at Mischievous Wolf – has died.

A popular figure in both toys and licensing, Andrew unexpectedly passed over on February 3rd. He was 51.

Educated at the University of Plymouth and the Royal College of Art, Andrew’s career included work in publishing, product development and brand design. Before co-founding the agency Mischievous Wolf, Andrew held roles at HIT Entertainment, Disney and Mattel.

Our thoughts are with Andrew’s family, friends and colleagues. We wish them well at this impossible time.

The family are planning a small private funeral and hope to hold a wider memorial gathering in the summer.

Mischievous Wolf are creating an industry memorial book for his wife and son, bringing together real memories from the people who knew and worked alongside him.

If you would like to contribute, please send:

• A short story or memory
• A photo of you and Andrew, or simply one of yourself

Please email everything to: [email protected] by February 27th.

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Andrew David Woolnough Mischievous Wolf

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