News
Mattel details Easy Connect track system for Thomas & Friends
Easy Connect boasts snap-easy connections, wider rails, ‘auto-rerail technology’ and faster build times.
Basic Fun! to launch Dungeons & Dragons Questers toys in July
“Questers invites kids into the world of D&D in a way that feels approachable, creative and fun for today’s young adventurers,” said Dan Westcott, Senior Vice President of Global Brand Marketing at Basic Fun!
Mattel celebrates 25th anniversary of Barbie in the Nutcracker with toys, collabs and Netflix special
“This anniversary is an opportunity to honour where Barbie’s animated storytelling began,” said Nathan Baynard, Vice President, Head of Barbie at Mattel.
CGE readies New York Toy Fair debut with Codenames expansion packs, Codenames: Back to Hogwarts and Wispwood
Exhibiting at Booth #6811, CGE is showcasing three themed expansion packs for its different Codenames titles.
Wild Republic to debut Flipkins, Poppykins and more at Toy Fair 2026
“Every product we create is designed to celebrate nature, encourage learning, and give back to the world that inspires us,” said Vishnu Chandran, CEO of Wild Republic.
Warner Bros. Discovery Global Consumer Products names Hasbro as master toy partner for Harry Potter
“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro.
Mattel teams with Nintendo for Fisher-Price Little People My Mario collection
“Super Mario has been loved by generations, just like Little People,” said Brian Fitzharris, Senior Vice President & General Manager at Fisher-Price.
Mattel gives Bridgerton the Polly Pocket treatment
“We’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.
Mattel to launch Teenage Mutant Ninja Turtles toys from 2027
“Partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand,” said Roberto Stanichi, EVP and Chief Global Brand Officer at Mattel.
Blue Marble to debut Barbie STEAM range at Toy Fair 2026
“With decades of global impact reflecting diverse STEAM role models, Barbie has inspired generations of girls to dream big and imagine their limitless possibilities,” said Jared Wolfson, Blue Marble CEO.







