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“We’re honoured to be part of the 30th anniversary celebration,” said Samantha Clapham, Senior Director Product, Global at Funko.

“We’re bringing something completely fresh to our portfolio which we know our fans and avid horror character collectors will love,” said Andy Oddie, Chief Commercial Officer at Funko.

“The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way,” said Hollie Holmes, Vice President of Global Licensing at Moose Toys.

“Lots of people have fond memories of snowball fights, spending time with loved ones, or sipping hot cocoa, and we wanted to bring that feeling of cozy, winter fun to Winterspell,” said Naomi Kim, Product Manager at Ravensburger on Disney Lorcana TCG.

The line blends a ‘K-pop aesthetic with trend-forward DIY kits and stationery designed for Gen Z and Alpha fans’.

“The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity,” said Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships at the LEGO Group.

“This launch represents an extraordinary milestone for Wow! Stuff,” said Dawn Lavalette, Managing Director at Wow! Stuff.

“It’s a huge privilege to be bringing the much-loved fun of Diddly Squat Farm to tabletops,” said Ravensburger UK Managing Director Richard Collins.

“These adorable collectibles are a fun way for fans of all ages to keep and share their favourite characters and moments,” said Suzy Raia, EVP, Global Consumer Products at BBC Studios.

Read a digital copy via this link, or pick one up from the Mojo Nation stand (B38) at London Toy Fair or from the Digital Media Point in NCC Ost at Spielwarenmesse.