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“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.

Kelli Schmitz – Director of Sourcing and Innovation at Asmodee – talks about breaking into the US party game segment.

“I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth,” said Day.

“Shashibo offers the perfect way to explore the world of Hello Kitty and Friends, all in the palm of your hands,” said Kevin Daniels, President and Co-Founder of Fun In Motion Toys.

Toy Story: Toy Overload – designed by Jun Sasaki – is a new version of Oink’s popular co-operative memory game, Order Overload.

The Moana – Adventurer of Land and Sea promo card will be available at ODEON theatres in select European countries while supplies last.

The card’s ability reads: ‘At the start of your turn, if this character is at a location, draw a card and gain 1 lore.’

“We are excited to infuse Spin Master’s signature innovation into a line of physical puzzles and games inspired by this iconic video game,” said Adam Hyman, VP Marketing and Global Business Team Lead for Games & Outdoor at Spin Master.

The Mo Willems’ Pigeon Series Tonie features songs from Don’t Let The Pigeon Drive the Bus: The Musical!

The event – taking place on Friday, January 31st – sees participants present games ideas and prototypes to publishers within NCC Mitte.