This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.

“Blue Marble’s mission is to create products that inspire a love of learning in children – what better way to do that than through gaming, and what better place to find the best ideas than the Mojo Pitch event,” said Ed Gartin, Creative Catalyst for Blue Marble.

“Whether it’s an epic backyard battle in the pool or a brilliantly designed party game, we can’t wait to see them during the Mojo Pitch this year,” said Ed Gartin, Creative Catalyst for Wilder Toys.

“We are excited to build this partnership with Asmodee into a new world of fun, high-quality products for fans to enjoy,” said Erin Zipperle, founder and CEO of Rollacrit.

Each puzzle features artwork by the Oatmeal and Exploding Kittens’ creative team, and comes with a poster.

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

Phil Tottman, Director of Development and Co-Founder at Book of Beasties, asks when does playful learning become just learning?

“They’re terrific characters with a great story to tell, and I think new fans will be excited to spend some time in their world,” said designer Bill Benecke.

We caught up with the team to find out more about the firm’s approach to collaborating with brands on devices that disinfect toys.

Exploring the differences between the two sectors are games designers Scott Rogers and Brett J Gilbert, as well as PlayMonster’s Adam Hocherman and Heayes Design’s Richard Heayes.