Mattel launches Barbie 65th Blue Sapphire Anniversary Dolls
As part of Barbie’s 65th anniversary celebrations, Mattel is launching two limited-edition commemorative dolls.
The Barbie 65th Blue Sapphire Anniversary Dolls pay homage to Barbie’s New York Toy Fair debut on March 9th 1959, with details that nod to the original Barbie doll.
The dolls’ black and white gown is a reference to Barbie’s original swimsuit, while “sapphire” earrings pay tribute to the gemstone associated with the 65th milestone. Further details include cat-eye sunglasses, blue eyeshadow and red lips inspired by the first Barbie!
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