“We are really excited to meet new and innovative toy minds,” said Eolo Toys’ Alex Prieto.

Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.

“With Corner Crush and Cluckle, we’ve taken popular, classic game play and elevated the fun factor,” said Steven Anne, Creative Director at Big G Creative.

Bubblegum Stuff product designer Marty Pardoe on having ideas – and not being a scarecrow.

We chat with WooHoo Workshop’s Courtney Pearson about where ideas come from, her education in toy design – and why now is a good time to be an inventor.

“I was honoured to work with a brand as iconic as UNO to translate my artistic vision to this medium,” said Fairey

Research psychologist Dr. Amanda Gummer on why STEAM Toy Assessment needs structure.

SPECTRE has been a collaboration between Kaedama – a team of award-winning French game designers consisting of Antoine Bauza, Corentin Lebrat, Ludovic Maublanc, Théo Rivière – and the Modiphius design team.

Toy and Game School’s Adam Borton looks at how toy and game firms save cost while maintaining the function, quality and value of their products.

Tal Schreiber from Spin Master on the difference between inventors and designers.