“The game has an impressive footprint across Europe, which will provide a solid foundation as we assemble a compelling cross-category consumer products programme for fans and gamers,” said Wildbrain CPLG MD Maarten Weck.

Want great pitching advice? Richard C. Levy and Ronald O. Weingartner offer their top tips

“This role is a great departure from freelance for me to learn the inner workings of a publisher which understands great hooks and gameplay,” said Gruhl.

“A Little Wordy combines the best of Scrabble and Clue into a portable game that only takes a few minutes to set up and get going,” said Exploding Kittens’ Matthew Inman.

The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.

Rachel Jones, Founder and Head Dragon at SnapDragon, tells us about the firm’s work in the toy space, and how it engages with the inventor community.

The game’s artwork is inspired by Vivetta’s style and love for animals.

“Our program with TerraCycle gives our well-loved toys a reimagined future while also reducing our impact on the environment,” said Tammy Smitham, Spin Master’s VP of Communications & Corporate Citizenship.

We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches toy design – and what fuels their creativity.

“We’re working with Motul to build a best-in-class consumer products offering that’s closely aligned with the brand’s core values – premium, specialist, ingenious, brotherly, passionate and authentic,” said Victoria Whellans, Group Brands Director at WildBrain CPLG Lifestyle.