“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

“We are convinced that playing games harbours greater potential and can play a truly educational and developmental role in our society,” said Stéphane Carville, CEO of the Asmodee Group.

With new products on the way, and a collaboration with play expert Yesim Kunter in full swing, we caught up with both Phil Tottman, CEO and founder of Book of Beasties, and Yesim to find out more about the company’s approach to game design.

The video sees the team explore how they adapted the film trilogy into a game, and what went into making it an authentic, immersive experience.

“We are really pleased to be partnering with Book of Beasties to raise funds for the hospital’s team of play specialists, while simultaneously raising awareness about the mental health and well-being of children,” said Chris Carter, Head of Partnership Development at GOSH Charity.

The range – spanning categories like dolls, figures, games and role-play – will land on shelves in Fall 2021.

“We are delighted to be sponsoring the Design Champions category in the Mojo Nation 100 for the third year running,” said Andrew Kingham, Managing Director for Global McDonald’s, Asia and Product at The Marketing Store.

To create the list, TIME gathered nominations its editors and correspondents and evaluated each contender on key factors, including originality, creativity, effectiveness, ambition and impact.

“Being an agency that brings innovative digital solutions to life, it’s great to be able to support an initiative that celebrates creativity,” said Steve Piper, Founder of Si digital.

We caught up with James Wing, European Project Manager at TOMY, to find out more about the design process behind the set, and how it aligns with the TOMY’s aim to create toys sustainably.