The product is now available to buy at Toys R Us stores across the US.

The married design team won perhaps their most prestigious award to date when Exit scooped the Kennerspiel des Jahres earlier this year.

“We are very excited to find new ‘playful twists’ on the classic Cube puzzle,” said Rubik’s’ Hayley Woodward.

The licensing agent will represent Morgan Creek’s library of films, and is eyeing games partners.

We asked figures from the toy and game design community whether they thought a deal could actually materialise, and if so, would be a good thing for designers.

Spanish Customs recently seized and destroyed over 10,000 pieces of fake L.O.L. Surprise! product.

“We’re passionate about the toy and game industry so we’re delighted to be involved in the first Mojo Nation 100 book,” said Tony Norton, chairman of Norton PR.

“Connected toys are becoming increasingly popular, but as our investigation shows, anyone considering buying one should apply a level of caution,” said Alex Neill, Which? MD of Home Products and Services.

The honourees were selected from a field of 12 finalists that also included the Magic 8 Ball, Matchbox Cars, My Little Pony, PEZ Candy Dispenser, play food, Risk, sand, Transformers and Uno.

Revenue has jumped from $475m in Q3 2016 to $606.1m in Q3 2017, a new high for the firm.