Spirit Halloween teams with PepsiCo for MTN DEW costumes

“Whether you’re dressing up as one of your favourite DEW flavours or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season,” said Kym Sarkos, Executive Vice President at Spirit Halloween.

Designer Wayne Lindsay on the benefits of taking part in BLE’s Kelvyn Gardner License This! competition

As one of last year’s winners, Wayne won a free exhibition stand at BLE 2022. We caught up to find out more about his plans for next month’s show.

Sweet Spot Studio’s Jon Vanderbeek to discuss ‘How to Thrive as a Small Studio’ at Play Creators Conference

In his session, Jon will be revealing six key learnings that have proved vital to Sweet Spot Studio’s enduring success over the past 15-plus years.

Devolver Digital details toy slate for Fall Guys

“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community,” said Fée Heyer, head of global licensing at Devolver Digital.

Creative hows and collective wows with Heath Saber: Inventor Relations, Moose Toys

What’s the best way to pitch to Moose Toys? Heath Saber tells all!

How do you keep the Barbie brand fresh? Mattel’s Kenna O’Brien discusses staying creative

Kenna O’Brien – Senior Product Design Manager for Barbie – on tools that keep brands fresh.

Asmodee’s parent company – Embracer Group – to acquire Middle-earth Enterprises

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

The Lord of the Rings and Doctor Who to enter the world of Magic: The Gathering in 2023

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

Asmodee’s Gregory Benassar and Beatrice De La Rochefoucauld on three ways to bring brands into board games

Gregory Benassar, Head of New Business at Asmodee, and Beatrice De La Rochefoucauld, Licensing & New Business Manager at Asmodee, discuss crafting games for brands like Squid Game, Sonic the Hedgehog and Arsenal FC.

Hasbro’s Angus Walker and Tanya Thompson to discuss ‘Driving “Revolutionary” Innovation’ at this year’s Play Creators Conference

Angus and Tanya from Hasbro’s Inventor Relations and External Innovation Team will talk about the difference between ‘evolutionary’ and ‘revolutionary’ innovation – and why they are both so important.

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