Kenna O’Brien – Senior Product Design Manager for Barbie – on tools that keep brands fresh.

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

Gregory Benassar, Head of New Business at Asmodee, and Beatrice De La Rochefoucauld, Licensing & New Business Manager at Asmodee, discuss crafting games for brands like Squid Game, Sonic the Hedgehog and Arsenal FC.

Angus and Tanya from Hasbro’s Inventor Relations and External Innovation Team will talk about the difference between ‘evolutionary’ and ‘revolutionary’ innovation – and why they are both so important.

Brad Ross talks us through his approach to design and we discuss some of his new launches, including BrainBolt, Tiltago and 60 Seconds.

Brenna Noonan – President at Quillsilver Studio – talks us through the firm’s one-stop-shop offering for game designers and publishers.

“The finalists are marvellous examples of innovation and imagination to deliver the power of play to children and adults alike,” said Pamela Mastrota, executive director of The Toy Foundation.

The book explores how Breslow became the youngest partner of Marvin Glass and Associates, and his approach to helping the company overcome the tragedy of a deadly workplace shooting.

Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.