PhatMojo readies toy line for Pet Simulator X

The first products to launch will be collectible keyrings, while mini figures and plush items will be released in July.

“The Play District will give families the opportunity to step into the worlds they already love to create unforgettable memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

The new show – hosted on the Mattel Adventures YouTube channel – targets a ‘new generation of young fans’.

“Playmobil is a natural fit for our one stop shop offer,” said Niraj Virji, Head of Buying at WHSmith.

Taking place on Friday February 5th 2027, the event will once again see game designers present their concepts to publishers at Spielwarenmesse.

“The Toy Desk reflects our ongoing commitment to putting members first and continually improving how we serve the toy community,” said Greg Ahearn, President & CEO of The Toy Association.