Playmobil to launch Asterix play-sets in 2022

“We live in uncertain times, so it feels more important than ever to provide opportunities and access to play for everyone,” said Ceriann Smith, Managing Director at Playtime PR.

“We anticipate a strong reception for our Aphmau products,” said Julie Splendoria, Vice President of Marketing at Bonkers Toys.

“Our goal isn’t to compete with traditional publishers, but to support them,” said Scott Brady, Founder of A Game Studio.

Fans can experience the collaboration in person at the Barbie DreamHouse Estate Agent Pop-Up in London’s Covent Garden from July 24th to 26th.

“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.