Spin Master welcomes Michael Butcher as General Manager, North America

Michael Butcher, Spin Master, Chris Beardall
Spin Master has appointed Michael Butcher as General Manager, North America as part of the company’s Toy Creative Centre leadership team.

As General Manager, North America, Butcher will drive Spin Master’s toy business, delivering sales plans and local marketing execution to align with overall toy growth and revenue goals.

Butcher joins Spin Master from The LEGO Group where he served as Vice President and General Manager for the Canadian business.

“Michael is an experienced toy industry sales leader having worked in both toy manufacturing and retail within North America,” said Chris Beardall, Spin Master’s President of Toy and Chief Commercial Officer.

“Under his leadership and within our new operating model, Spin Master’s North American toy business is well positioned to advance against our growth goals as we bring to market new innovative play experiences for children and their families.”

Butcher added: “Spin Master has proven leadership in creating breakthrough toys, evergreen franchises and collaborative licensing partnerships that excite, entertain and inspire kids.

“I am looking forward to joining one of the most respected teams in the industry and working with our retail customers to continue to build on the company’s legacy of growth and innovation.”

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