bio-based

Mattel launches eco-friendly bio-based Mega Bloks line

“Creating a more sustainable world is important to our team, our company and our consumers, and our first construction line derived from bio-based plastics is an example of this,” said MEGA SVP Bisma Ansari.

Mattel looks to achieve 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030

In the first half of this year, the company will debut its first product aligned with this goal: the Fisher-Price Rock-a-Stack made from sugarcane-based plastics.

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