Deej Johnson

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that WordWhizz Deej Johnson is posing to Alpha’s Darren Lee Phillipson in this Desert Island Picks interview.

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that Word Whizz Deej Johnson is posing to Rich Mazel, Senior Director of Global Product Acquisition at Hasbro, in this Desert Island Picks interview.

Tanya Thompson, Hasbro’s Director of Global Product Acquisition for Games, tells inventors how to give her a winning pitch…

Since starting with the embryonic Seven Towns, Chrisi Trussell has worked at the heart of toys and games for 42 years. As she retires, we ask the Rubik’s Brand Vice President about Tom Kremer discovering The Rubik’s Cube… And why it’s enjoying such a massive revival today.

We speak with Tony Serebriany about virtual pitches, loving London – and three things all inventors should keep in mind…

Kickstarter designer Ross Atkin on where crowdfunders go wrong, the skills you don’t learn at university… And robots. Lots of robots!

Elif Atmaca, co-founder of Toyi, discusses a nomadic childhood, free-play kits and why creating unique toys is vital to kids.

Tim Walsh, co-founder of Roo Games, on breaking rules, changing directions… And the no-no’s of pitching.

We caught up with Graeme and Fiona Fraser-Bell to find out what they do, why it works – and the difference between pitching to the Dragons and the public…

Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.