Gary pope

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.

The full report will launch at KI’s Global Family conference on March 21st.

The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.

The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.

The session will see Gary share never before seen data to explore how families like to shop now – and how these behaviours have amplified following the pandemic.

Phil Tottman, Director of Development and Co-Founder at Book of Beasties, asks when does playful learning become just learning?

The monthly podcast is co-hosted by Kids Industries CEO Gary Pope, Sherbert Research MD Nicki Karet and Peter Robinson, Chief Strategy Officer at KidsKnowBest.

Issues of eco-friendly design, ethical manufacturing and social sustainability will go under the microscope with Kids Industries’ Gary Pope, Ethical Toy Program’s Carmel Giblin, The Marketing Store’s Ben Poate and design consultant Erin Deighton.