Josh Hackbarth

MGA Entertainment marks L.O.L. Surprise!’s first decade with new products, entertainment and dolls.

Featuring fully playable mini vinyls and a real working mini record player, the launch allows fans to ‘unbox, style, showcase and spin’.

“We’re creating a space where festivalgoers can experience something familiar from an entirely new perspective,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment.

“L.O.L. Surprise! is all about big reveals and even bigger smiles, and teaming up with Care Bears delivers both in the most colourful way possible,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment.