MGA to debut Miniverse Real Music line with Coachella activation

Next month will see MGA debut its new Miniverse Real Music range with an activation at the Coachella Valley Music & Arts Festival.

Designed as a miniature reimagining of the festival, the experience invites fans to step inside a world where staples like the ferris wheel and desert palm trees come to life at Miniverse scale.

Guests can capture ‘share-worthy moments’ surrounded by scaled festival scenes and photo opportunities and unwind in a record-inspired lounge. Attendees can also collect exclusive, mini-sized keepsakes, including a vinyl keychain and a pocket-sized line-up poster.

Coachella will also mark the debut of MGA’s Miniverse Real Music – a line of playable mini records and a real working mini record player. Festivalgoers will be the first to see, hear, and experience the Miniverse Real Music Record Player and Mini Records at Coachella, with early preorder access ahead of the nationwide launch this summer.

“Miniverse as a brand is built on the idea that big passions can live in tiny details,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment.

“From food and lifestyle to animals, pop culture and now music, we transform the things fans love into highly detailed collectibles that are both display-worthy and interactive. With Miniverse at Coachella, we’re bringing that philosophy into live culture, inviting fans to step inside the brand in a truly immersive way.

“By combining thoughtful design, highly shareable photo moments, and authentic music functionality through our new Real Music line, we’re creating a space where festivalgoers can experience something familiar from an entirely new perspective, proving that the smallest details can make the biggest impact.”

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