Lee Allentuck
Lee Allentuck, Fi Murray, David Snow and Rachel Krause to debate ‘Licensing Inventions vs. Going It Alone’ at Play Creators Conference 2026
The panel will explore the factors that dictate whether inventors choose to license concepts or bring it to market themselves – and the trade-offs involved in both.
The Plan A Group’s Lee Allentuck on how to build your creative muscle
The Plan A Group’s Lee Allentuck shares his top tips for staying ‘creatively fit’.
Blue Marble’s Lauren Bowers and The Plan A Group’s Lee Allentuck discuss inventor collaborations – and their fun-first approach to STEM toys
“Once somebody is an inventor with us, we see them as part of our Blue Marble family”: Lauren Bowers and Lee Allentuck discuss the key to fruitful inventor partnerships.
Lee Allentuck joins BBC Studios as VP of Consumer Products for North America
“BBC’s values of excellence and education aligns perfectly with my own commitment to STEM learning and developing innovative play,” said Allentuck.
Conquering self-doubt
The Plan A Group’s Lee Allentuck puts Imposter Syndrome under the microscope.
Industry stalwart Lee Allentuck launches The Plan A Group consultancy
“Our mission is to continue paving new paths for the industry by fostering partnerships, nurturing creativity and developing products that resonate with today’s dynamic market,” said Allentuck.
Innovating in a downturn…
The Plan A Group’s Lee Allentuck examines the power of investing in innovation during tough times.
“Innovation relies on bringing fresh voices into our community”: Lee Allentuck on inventors, inspiration and the importance of connecting people
Industry stalwart Lee Allentuck discusses his inventor relations role with clients like Melissa & Doug and Blue Marble.
Melissa & Doug looks to engage the inventor community around pretend play, arts & crafts and developmental toys
“We’re looking for new and innovative play experiences that fit within the key segments of the Melissa & Doug portfolio,” said Lee Allentuck, Melissa & Doug’s Inventor Outreach Consultant.
WATCH: Inside Gameboard
This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.




