LEGO

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.

Between them, they have their names on more than 70 LEGO element patents.

“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures,” said LEGO’s Julia Goldin.

Based on original designs by LEGO superfan Ben Alder, the set sees fans construct Pooh’s house beneath a large oak tree.

We caught up with Jude to delve into his approach to design, where he finds inspiration and what his time at LEGO taught him about working in the play space.

“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.

The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form

Design was submitted to LEGO Ideas by Viv Grannell and is inspired by SEGA’s Sonic Mania game.

Playlist includes ‘It All Clicks’ – capturing the sound of two LEGO elements joining together – and ‘The Waterfall’ – created by pouring thousands of LEGO bricks on top of each other.