LEGO

“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.

The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form

Design was submitted to LEGO Ideas by Viv Grannell and is inspired by SEGA’s Sonic Mania game.

Playlist includes ‘It All Clicks’ – capturing the sound of two LEGO elements joining together – and ‘The Waterfall’ – created by pouring thousands of LEGO bricks on top of each other.

Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.

“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.

Fans can vote on LEGO Ideas for the theme they’d like to return as a single new set, with Bionicle, Dragon Knights and Time Cruisers in the mix.

The range features over-sized silhouettes in the Ninjago colour palette of yellow, deep red, and monochrome, with the secret Ninjago language spelling out ‘JUST HYPE’ throughout the line.

Joel Silverman, CEO at KidsKnowBest, details the firm’s new Growing Pains Accelerator, an initiative designed to help inventors, designers and start-ups with mentoring, collaboration and practical services worth at least £150,000.

“The customisable elements and mindful building experience will hopefully help them express their personality as their creativity blossoms,” said LEGO Design Lead Jamie Berard.