LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime

LEGO, Hasbro, Transformers, Joseph Patrick Kyde, Casey Collins
LEGO and Hasbro have partnered to launch a LEGO Transformers Optimus Prime set.

Once assembled, the 1,508-piece model features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again.

“It has been an honour and joy to work together with Hasbro to develop a LEGO version of Optimus Prime,” said Senior Designer LEGO, Joseph Patrick Kyde.

“I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much.

“It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”

Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro, added: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”

The LEGO Transformers Optimus Prime set will be available globally from June 1st.

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