Mattel

After eight weeks of viewing over 35 toy inventions, the kid judges on ABC’s The Toy Box have voted Artsplash as the show’s first ever winner.

Mattel’s line of DC Super Hero Girls action figures won the Licensed Toy Product award at this year’s LIMA International Licensing Awards, held at this week’s Las Vegas Licensing Expo.

Electus International has signed a deal to launch a UK version of Mattel Creation’s The Toy Box.

ABC and Mattel Creations have partnered to launch The Toy Box, a new show where toy designers pitch concepts to Mattel.