Mattel

Margo Georgiadis has left Mattel to take on the role of CEO at Ancestry.

The year saw declines for Mattel’s Girls & Boys Brands, the Wheels category and Fisher-Price.

The product is now available to buy at Toys R Us stores across the US.

We asked figures from the toy and game design community whether they thought a deal could actually materialise, and if so, would be a good thing for designers.

For Q3 2017, Mattel’s net sales were $1.56 billion, down 13 per cent on Q3 2016.

Mattel invested in Osmo last December, and MindRacers marks the results of the first product collaboration between the two firms.

Mattel CEO Margo Georgiadis – formerly of Google – outlined her plan to win over Generation Alpha at Fortune’s Brainstorm Tech conference.

Submissions need to include a product name, description and a few sentences on what makes the product different from anything else on the market.

Mattel has diversified its range of Ken dolls, adding new body types and a variety of skin tones, eye colours and hairstyles (including a man bun).

At the company’s Investor Day, Mattel president and COO Richard Dickson outlined his aim for Mattel to be the inventor community’s partner of choice.