Plastic

Starting next year, Happy Meals will come with a soft toy, a book, or a paper-based toy.

Little Gibsons jigsaw puzzles and games will no longer come with plastic wrap or a plastic bag, making them entirely recyclable.

“Work is currently underway across all of our markets to look at how we can completely move away from non bio-degradable plastic toys by 2023,” said Fernando Machado, global chief marketing officer at Burger King.

Sarah Reast, director at the wooden model kit firm Timberkits, delves into the, often frustrating, world of eco-friendly packaging.

With shoppers becoming more environmentally conscious and the industry boasting the potential to become more eco-friendly, we asked toy and game creators what the design community can do to help make the toy space greener.