Play Creators Festival

Trend Bible founder and CEO Joanna Feeley pinpoints the trends that have accelerated as a direct consequence of the pandemic and shares how inventors and toy firms alike can identify future opportunities to stay resilient and relevant in the face of these unprecedented changes.

Elan Lee – CEO at Exploding Kittens – discusses the origins of the now iconic card game, sheds light on where the idea for the company’s latest game – Poetry for Neanderthals – came from, and his top tips for fuelling creativity.

This ‘Failure is the Key to Success’ session delves into how certain toys – that seemed destined for greatness, but flopped – provided some key lessons that were instrumental to the future success of other toys and games.

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that Word Whizz Deej Johnson is posing to Rich Mazel, Senior Director of Global Product Acquisition at Hasbro, in this Desert Island Picks interview.

How do you pitch a game idea to Hasbro? Where does Funko Games start when turning iconic movies into great tabletop experiences? What can an indie like Gamely Games do to stand out in a crowded market? All this, and more, is covered in this Game On! panel session.

How has lockdown changed how toy and game inventors pitch their concepts? What are some of the pros and cons of showing off ideas virtually? And what impact has the pandemic situation had on how inventors fuel their creativity? All this and more is explored in our ‘Pitching in Uncertain Times’ panel.

Panellists include Pixar Animation Studios’ Jen Tan, Roald Dahl’s Stephanie Griggs and SRL Consulting’s Susie Lecker.

The session will be chaired by Erik Quam, Director of Product Development at Fat Brain Toys.

The session will explore how Elan and the Exploding Kittens team approach game design, including looking at their work with the inventor community.

“The Last Gameboard is thrilled to sponsor and participate at Mojo Nation’s Play Creators Conference,” said Shail Mehta, CEO and Founder of The Last Gameboard.