Play Creators Festival

“Following a successful Mojo Pitch event last year, Seven Towns is looking forward to this year’s event, where we hope to connect with many new talented inventors,” said Steve Perrin, Senior VP of Design and Production at Seven Towns.

“TCG Toys is excited to be a part of such an innovative event, and we are looking forward to meeting the outstanding talent that will be featured,” said Michael Albert, President and CEO of TCG Toys.

“This session will have the entire eco-system covered, from concept ideation, to pitching, to what makes something a great fit for the shelves of John Lewis,” said Mojo Nation’s Billy Langsworthy.

Taking place at London’s Under the Bridge on Monday, September 2nd, the Play Creators Awards celebrate the achievements of the toy and game designer community, including R&D teams, freelance inventors and design agencies.

“Having a day that’s focused on toy concepts and design is a great thing for the industry; it gathers good people and sparks good discussions,” said Character Options’ Jon Elliott.

“Our experience at last year’s Mojo Pitch was very satisfying, thanks to great organisation and a very good conversion rate in terms of concepts reviewed and agreed upon,” said Entertoyment director Josep Pastor.

Issues of eco-friendly design, ethical manufacturing and social sustainability will go under the microscope with Kids Industries’ Gary Pope, Ethical Toy Program’s Carmel Giblin, The Marketing Store’s Ben Poate and design consultant Erin Deighton.

In ‘Don’t Forget the Past!’, Cartlidge will be looking at how past trends and items are often a source of inspiration to him and his team.

“As an artist and inventor of unusual objects, I’ve spent my working life trying to come up with great ideas,” said Wilcox.

“This year’s Harry Potter Invisibility Cloak epitomises our company’s focus on creating ground-breaking, blockbuster selling products,” said Dr. Jim Wyatt, Director of Inventor Relations at Wow! Stuff.