Play Lab
IDEO’s Michelle Lee talks Twister Air, creativity and the power of play
“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.
Fisher-Price’s Nikki Bauman on understanding inventors – and overthinking ideas
Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.
Popular Articles
Napa Valley Toys’ Sally Connolly on her “under-engineering” approach to design
Robert Best – VP of Barbie Product Design at Mattel – on working with inventors and keeping the brand fresh
Mojo Nation to launch Mojo Nation Magazine in January 2025
Monopoly Go! – the digital game inspired by the classic board game – gets the tabletop treatment from Hasbro
Mark Forti on the remarkable story of Feisty Pets – and the worst way to invent new toys
Upcoming Events
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- 21st - 23rd May 2024
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
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- 25th - 27th June 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
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- Tuesday, June 25th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
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- Wednesday, June 26th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
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- Thursday, June 27th, 2024
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
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- 24th - 26th September 2024
- Excel London
Brand Licensing Europe
