Play Lab

IDEO’s Michelle Lee talks Twister Air, creativity and the power of play

“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.

Fisher-Price’s Nikki Bauman on understanding inventors – and overthinking ideas

Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.

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