TOTY

“Each TOTY finalist is a testament to the creativity that defines the toy industry, which is always innovating to create products that spark joy, learning and social connections through play,” said Greg Ahearn, President & CEO of The Toy Association.

“I am so proud of everyone at Wow! Stuff for not only creating the Disney Stitch Puppetronic by RealFX, but also turning it into a global blockbuster and pioneering a new category in toys,” said Wow! Stuff’s Managing Director, Dawn Lavalette.

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Products in the running for accolades include Spin Master’s Bitzee, Moose Toys’ Magic Mixies Pixlings and Goliath’s Game Night in a Can.

Winners includes Moose Toys’ Magic Mixies Magical Crystal Ball, LEGO’s Muppets Minifigures and Jazwares’ Squishmallows.

“The finalists are marvellous examples of innovation and imagination to deliver the power of play to children and adults alike,” said Pamela Mastrota, executive director of The Toy Foundation.

“Each and every finalist announced today demonstrates the incredible ability of toys and play to bring inspiration, laughter, and learning to children of all ages,” said Pamela Mastrota, executive director of The Toy Foundation.

Hasbro’s Star Wars: The Child Animatronic Edition Toy won Toy of the Year, and also took home the award for Innovative Toy of the Year.

“This year’s TOTY finalists truly represent the creative spirit of the North American toy industry and our members, as well as the critical role toys play in bringing joy to kids and adults alike,” said Steve Pasierb, president & CEO of The Toy Association.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.