Toys

Wynne-Jones IP sponsors Play Creators Festival 2020

Wynne-Jones IP will be providing useful IP advice across all three days of this year’s Festival, taking place from September 7th to 9th.

Brand Designs: Funko’s Lucy Salisbury on why understanding what fuels a fanbase is key to creating great licensed product

Lucy Salisbury heads up Funko’s licensing team for EMEA, managing the firm’s portfolio of more than 1000 active licences and over 10,000 characters.

JMP Creative’s Jim McCafferty reveals how brainstorming, magic and a thick skin power his creativity

With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.

McDonald’s to scrap plastic toys from Happy Meals in the UK

Starting next year, Happy Meals will come with a soft toy, a book, or a paper-based toy.

Nextoy founder Robert Fuhrer on defying gravity, proof of concepts and being an I.D.I.O.T.

With creations spanning gaming classics like Crocodile Dentist to the KenKen puzzle brand, we caught up with Nextoy’s Robert Fuhrer to learn more about a glittering career in toys and games.

Patience is a Virtue

Play futurist Yesim Kunter questions why some toy companies still don’t have patience when it comes to the design process, and looks at the impact that rushed ideation can have…

Buffalo Games teams with BuzzFeed for new line of party games

“BuzzFeed is all about driving human connection, and through the BuzzFeed Games imprint, we’ll extend our reach beyond the screen and spread joy IRL to our community through lively game nights,” said BuzzFeed’s SVP of Licensing Eric Karp.

Toy Industries of Europe’s Catherine Van Reeth on how designers can get involved in the inaugural Play for Change Awards

The new awards celebrates innovation across three categories: empowerment, sustainability and future skills.

Here’s an idea…

Heayes Design’s Richard Heayes shines a spotlight on the importance of ideas management, and why the old saying, “If you love something, let it go” is especially apt when it comes to ideation.

The emotional roots of “Not Invented Here Syndrome”

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.