Toys

Mojo Nation Academy to help usher in new wave of toy design talent with how-to guides, internship schemes and pitching initiatives

Aimed at students on product design and illustration courses, recent graduates and those new to the toy industry, the Mojo Nation Academy will be a brand new addition to the Mojo Nation website.

Prolific toy inventor Louise White on where ideas come from, her creative process and the advice she’d give her younger self

Inventing toys of every kind, Louise White is the President and Head Designer of Me First! Designs. We spoke with Louise to hear where ideas come from, and what advice she’d give clients, new designers and her younger self.

UK toy market suffers 6% sales drop in 2019 but remains Europe’s largest toy market

“The on-going question that is Brexit undoubtedly had a dampening effect on consumer confidence whilst a general election in the middle of the busiest trading month of the year wasn’t helpful,” said the BTHA’s Natasha Crookes.

Read the Mojo Nation 100 online now

The Mojo Nation 100 is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.

Bean’s Sally Jacobs on why being a big kid at heart helps to fuel ideation

A much-loved figure in the toy and game inventor community, Sally Jacobs has launched an exciting new venture this year in the form of Bean, a brand new invention hub.

Come and say hello at Toy Fair!

The Mojo Nation team will be at London Toy Fair and New York Toy Fair this year. We have a stand in the Greenhouse at London Toy Fair at GH48, and will be roaming the halls of the JAVITS during New York Toy Fair.

Rubik’s joins Mojo Pitch 2020

“The last two years of attending the Pitch have been a huge success for Rubik’s in terms of not only building fantastic new relationships with some of the most creative people in the toy industry, but also winning some great products,” said Rubik’s’ Hayley Woodward.

Gibsons donates over £10k worth of puzzles to charities this Christmas

“We are always on the lookout for ways that we can enhance the lives of those in our community,” said Gibsons managing director, Kate Gibson.

Making Things’ Fi Murray on the launch of her studio’s new storytelling arm, Making Things Up

We caught up with Murray to learn more about how 2019 has been for Making Things, and what to expect from the new Making Things Up side of the business.

What do inventors need to know about selling? Specialist retailer Clea Ewing on why opening boxes closes sales

Fun Learning is a shop that specialises in toys and games with an educational flavour. We spoke with co-owner Clea Ewing to learn what inventors, designers and marketers need to understand about retail…

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.