WOLFpak partners with Mattel for Barbie and Ken backpacks, bags and accessories

WOLFpak has teamed up with Mattel to launch a line of Barbie and Ken backpacks, bags, and accessories.

The collection features WOLFpak backpacks, duffels, slings and accessories reimagined with Barbie and Ken graphics. Designs also lean into Barbie pink and Ken blue.

The collaboration was brought to life with the support of Born to License, the licensing agency that facilitated the partnership between WOLFpak and Mattel.

The drop marks the second collection between WOLFpak and Mattel following the release of a Hot Wheels Racing line back in November.

“It doesn’t get much more iconic than Barbie and Ken, and we’re thrilled to be bringing WOLFpak and Mattel together again for another standout collaboration,” said David Born, CEO of Born to License.

Hope Henderson, Licensing Manager at WOLFpak, added: “Partnering with Mattel again with such beloved brands is a huge moment for us.

“Barbie and Ken are global icons, and also celebrating Ken’s 65th anniversary through a WOLFpak lens allowed us to create a fun product design while staying true to our DNA – durability, statement design, and functional innovation. This collection is playful, powerful, and built to stand out.”

The WOLFpak x Barbie and Ken collection is available exclusively at wolfpak.com.

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