Bonkers Toys to launch Gorilla Tag plush, figures and collectibles in 2027

Bonkers Toys has secured a global master toy licensing agreement with Another Axiom – creators of the hit VR game Gorilla Tag.

Bonkers’ range – spanning plush, figures and collectibles – will launch in the US in 2027.

“With a history of successfully bringing the biggest New Media brands to retail, our expansion into the dynamic world of VR with Gorilla Tag is a natural and incredibly exciting next step for Bonkers Toys,” said Dan Meyer, Bonkers Toys, Head of Brands.

“This first-of-its-kind partnership perfectly aligns with our mission to bring to life the brands that Gen Alpha kids are passionate about, and we can’t wait for fans to experience their favorite VR game in a new and tangible way.”

In 2025, Gorilla Tag passed a lifetime total of over 15 million unique players and, earlier this year, the game set a record of 119,000 concurrent players, all in VR.

“We love extending our IP with best-in-class creatives, so it was an obvious choice to work with Bonkers to take the Gorilla Tag world to the mass retail toy aisle for the first time ever,” said Jake Zim, CMO, Another Axiom and Head of Monke Business, the company’s IP expansion division.

“Bonkers Toys has a proven track record of successfully adapting the most sought-after digital brands for retail. Their creativity and expertise are a great compliment to our team’s focus on innovation and expanding the Gorilla Tag universe for its incredible fandom, while introducing the game to a broader audience through real-life play.”

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