Interview

Moose Toys’ Audrey Freda Tam on bringing a beauty-inspired twist to slime play with Gui Gui

“It’s a premium, layered, five-step unboxing experience that takes inspiration from multi-step skincare routines”: Audrey Freda Tam, Design Director for Dolls, Collectibles and Activities at Moose Toys, talks Gui Gui.

Inventor magician Vinny Sagoo discusses games, creativity… And making magic mainstream

“Ideas come from all over the place!” Inventor Vinny Sagoo talks games, magic and more.

Chelsea Stevens on the origins – and future – of Zuru’s weighted plush brand Hug-A-Lumps

“The goal is to expand the range so there’s a character for everyone”: Chelsea Stevens, Senior Marketing Manager at Zuru, talks Hug-A-Lumps.

Woodpecker Labs’ Zach Rome on his gross-out – and surprisingly strategic – card game, Go Poo

“It’s the grossest game of Go Fish ever”: Zach Rome talks us through Go Poo.

Orchard Toys’ Heather Yates, Rowena Isotta-Day and Alice Morley discuss development of their new Bluey games

Heather Yates, Rowena Isotta-Day and Alice Morley on building engaging games around iconic episodes from the show.

Meet Hasbro Women Innovators of Play Challenge winner Natalie Podd from Confident Games

Confident Games co-founder Natalie Podd discusses Hasbro’s Women Innovators of Play Challenge.

OK Play inventor Denys Avis reveals how hard work and luck saw Big Potato launch his game

Inventor Denys Avis – aka DJ Wheelie Bag – tells the extraordinary story behind OK Play.

Puzzles of Color co-founder Ericka Chambers discusses design, diversity and doing things differently

Ericka Chambers on why she and her brother founded jigsaw publisher Puzzles of Color.

Malte Niebelschuetz reveals three things you can immediately do to become more sustainable

“Sustainability will be as standard as safety regulations.” Malte Niebelschuetz looks to the future…

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