Interview

Gregory Benassar on Khadou, kidults – and why Pop Mart and B&M have more in common than you might think

“We are not here to push a lot of volume into the market and move onto the next thing”: In conversation with Gregory Benassar – CEO at Heathside and Co-Founder of Saga Alliance.

Inventor Mandela Fernández-Grandon on design, collaboration and the joy of playtesting

“Working with others offers a list of benefits…” In conversation with Mandela Fernández-Grandon.

Dina Al Rifai – Creative Director at The Loyal Subjects – on how being a collector shapes her approach to design

“I usually start with the emotional hook – what is this product supposed to make someone feel?” In conversation with The Loyal Subjects’ Dina Al Rifai.

“Play is evolving…”: Hasbro’s Tim Kilpin talks kids, Kidults and KPop Demon Hunters

Tim Kilpin, Hasbro’s President of Toys, Board Games, Licensing and Entertainment, on recent highlights – and things to get excited about.

Spin Master’s Angus Walker on bringing classic horror brands into TCGs with Hellbreak

“Faithfully representing these beloved characters was our design team’s top priority”: Angus Walker – VP, Marketing & GBU Lead, Games & Outdoor at Spin Master – talks Hellbreak.

As he retires, Make It Real’s Dominique Roy reflects on career highlights, mentors and lessons

“Even though you design something once, the injection machine will produce one unit every 30 seconds – that’s a serious responsibility”: In conversation with Dominique Roy.

Zatu Games’s Rory Kelly on Yubibo, demoing games and celebrating ten years in the industry

“If someone can explain a game in 30 seconds, I’ve done my job.” Catching up with Zatu’s Rory Kelly.

Refreshing Orchard Toys: Creative Manager Kevin Dobson discusses updating the company’s packaging

“We’ve kept our bold colour scheme, but we changed a lot!” Creative Manager Kevin Dobson discusses Orchard Toys’ new look packaging.

Dr Amanda Gummer discusses the Children’s Digital Wellbeing Framework and Thrive Digital Alliance

Dr Amanda Gummer, Founder of Fundamentally Children and the Thrive Digital Alliance, on why the digital industry needs a credible quality mark – and what it means for the companies involved.

RoseArt’s Jake Beauchemin on RoseArt Games’ debut slate of titles – and working with inventors

“We’ve tried to come up with pillar games that occupy different lanes”: In conversation with Jake Beauchemin, VP of Sales & Analytics for RoseArt’s Puzzle & Game Division.

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