Interview

“It’s something we really believed in”: JMP Creative’s Jim McCafferty on the origins of Sticki Rolls

Jim McCafferty of JMP Creative discusses Sticki Rolls, collaborating with Sky Castle – and what makes someone great at Inventor Relations.

Happy Potter: Product Designer Phoebe Mason on how Pott’d creates its air-dry-clay kits

“There’s truly something for everyone…” Phoebe Mason on designing products for Pott’d.

“It’s a brand with enormous potential for reinvention”: Jumbo’s Antoine Serres talks Stratego

Antoine Serres, Group Brand Manager at Jumbo Group, discusses Stratego: Lost Island – and ways to keep the classic game feeling fresh.

From Good to Great: Gamely Games founder Hazel Reynolds on pitching to playtesters

“Nothing beats testing!” Hazel Reynolds reveals more playtesting secrets at Gamely Games.

Glasshouse Games’ Sean Fosse on the company’s debut title, Whisker Wars

Sean Fosse talks us through the origins of Glasshouse Games – and what to expect from their debut title.

One in a Million: Gamely Games founder Hazel Reynolds discusses selling her millionth game

“Our best ideas are ahead of us…” Hazel Reynolds on selling well, doing good and relentless optimism.

Golden Bear’s Barry Hughes on the origins – and success – of Soccer Bot

“It sold out within three and a half weeks!” Barry Hughes – MD at Golden Bear – talks us through the Soccer Bot success story.

“There’s something for everyone…” Becs Henchey, Becky Matthews and Kate Goss on Golden Bear’s range

How Golden Bear is finding ideas, building its range and keeping things simple…

Nonsensical’s Oli Hills discusses how brands can thrive on TikTok

“While most still think TikTok is an app for kids dancing, the average age of user is 33 years old”: Nonsensical CEO Oli Hills reveals what makes brands tick on TikTok.

Joking Hazard’s Alex Murty and Fuzzballs creator Marc Sach discuss bringing the brand into games

Alex Murty and Marc Sach tell us why Fuzzballs is a perfect fit for the tabletop space.

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