Interview

How are All Jigsaw Puzzles made? Company MD Brian O’Donnell reveals a skilful process…

Jigsaw-making guru Brian O’Donnell discusses the past, present and future of All Jigsaw Puzzles.

Sophia Ricciardi on what makes a concept right for Gray Matters Games

Sophia Ricciardi – Head Graphic Designer at Gray Matters Games – talks design, inventors and The Game of Wolf!

Yechin Zhao – Key Lead Product Designer for Vehicles at Mattel – on bringing slime to Hot Wheels with Mutant Chaos

Mattel’s Yechin Zhao on the challenges – and opportunities – around merging monster truck mayhem with slime-fuelled fun.

“The challenge is always to top the previous Garages”: Mattel’s Gabriel De La Torre on the Hot Wheels Ultimate T-Rex Garage Playset

Gabriel De La Torre – Director of Product Design for Vehicles at Mattel – takes us inside development of the remarkable Hot Wheels Ultimate T-Rex Garage Playset.

Dan Meyer – Head of Brands at Bonkers Toys – talks fandom, ‘new media’ brands and Warrior Cats

“Seeing the surprise and delight on a fan’s face is the ultimate creative fuel”: In conversation with Dan Meyer, Head of Brands at Bonkers Toys.

“It’s Cards Against Humanity meets Labubu…”: McMiller’s Julian Miller on Dummeez, JOLT and It’s Bananas: After Dark Edition

McMiller’s Julian Miller talks us through the company’s latest slate of games – and reveals their process around deciding what to publish next.

Marta Mirallas of IMC Toys talks Cry Babies Magic Tears Charmz, K-Pop Idol – and working with inventors

“We react quickly when we see something that could make a real difference.”: In conversation with Marta Mirallas, Innovation Director at IMC Toys.

Wow! Stuff’s Kenny McAndrew gives a rare interview on friendship, toys and saying “What if…”

Kenny McAndrew – Co-Founder of Wow! Stuff Toys – talks origins… And The Book of Truth!

Legendary designer Mike Gray on the surprising origins of his 1986 boardgame Spy vs Spy

Mike Gray reveals how he made an old idea new for a licensed project… And what he’s up to today!

Spin Master’s Paul Reynolds on creativity, innovation – and the Primal Hatch Hatching Megalodon

Paul Reynolds, Design Manager at Spin Master, on creating magic with Megalodons – and what fuels his creativity.

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