Interview

Damon Nee – Senior Director of Action Figures Design at Mattel – tells us why MotU is a brand designed for fans by fans.

“We were very hesitant about licensing…” Sue Lockey and Katy Rugman talk branded puppets.

“We went to Toy Fair – it turned into something!” Ivan and Brittany Wesley on Anchor Creative’s growth.

“Hot Wheels has a deep legacy, but progress requires curiosity”: Ted Wu, SVP and Global Head of Vehicles at Mattel, on the need for the Speed Snap Track System.

“Zoch is the perfect fit for this game”: Designer Tobias Tesar on Käpt’n Memo – and what helped him persevere with inventing during a difficult spell.

How Abacus Brands finds products: Steve Rad explains the process… And it’s not what you think!

Jamie Ricottone – Project Designer at Spin Master – talks Primal Hatch, Hybrid Hatchers and his most underrated creation.

David Winter – VP of BlueJ and Games at Jazwares – tells us why, when it came to games, his first call was to the inventor community.

“That old phrase ‘creativity loves constraints’ couldn’t be truer for us!”: In conversation with Jenn Ford, Sr. Product Manager at MAGNA-TILES.

“You’ve got to infuse it with some authentic energy and spirit”: Jonathan Cathey on The Loyal Subjects’ approach to toy design.